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INSIGHTLINK EMPLOYEE SATISFACTION BENCHMARK NORMSAn important element of Insightlink's service is our proprietary database of benchmark norms for every question in our standard Employee Opinion Survey. These norms allow you to compare the survey scores for your organization against those of a representative sample of both U.S. and Canadian employees.Insightlink Norms Provide an Important Analytical Perspective Normative results are critical to interpreting your survey results and helping define which areas you may need to target for remedial action. For example, if your survey results indicate that 45% of your employees are satisfied with the amount they are paid, you need to know if this result is on a par with other employers or if it represents a weakness that could trigger turnover. Comparison with the Insightlink normative database offers this needed perspective. Insightlink Ensures a Database of Accurate, Representative Norms To be useful, norms must provide a true picture of employee opinions. Insightlink does not create its comparative database by simply amalgamating scores from its clients' surveys, as is sometimes done by other employee survey companies. Instead, Insightlink norms are developed via a specially-commissioned, representative survey of employees in North America. The sample for this survey is balanced against Bureau of Labor Statistics and Statistics Canada figures in terms of such key factors as company size, range of industry types, geography and employee demographics. The result of this balanced sampling is a rigorously scientific, fully accurate view that provides real benchmarks against which to judge your organization's scores. Why Clients Choose Insightlink for Employee Opinion Survey Benchmark Norms Starting at just $700 for US and industry norms, Insightlink offers normative data for 270 distinct employee survey question statements. Q. How do I know if Insightlink is the best choice for me? A. Insightlink is perfect if you are an organization looking for benchmarking for the U.S. or Canada in any of over 50 separate industry groups. Insightlink's independently commissioned norms are based on its highly respected 4Cs framework (Commitment, Culture, Communications and Compensation). What makes clients choose Insightlink over other companies with norms? Unlike most other employee survey companies, Insightlink maintains its data integrity by deliberately not including any clients' data in our norms. While some companies even offer discounts as an incentive to share your survey data to augment their norms or even use your data unknowingly as part of the fine print of a contract, Insightlink maintains stringent research standards and believes strongly that addition of any self-selected sample (like that of our clients) undermines the credibility of our normative data. Research principals dictate that, even though the identities of organizations in a database may be confidential, a company who "boosts" their norms with client data is not using a truly representative sample. When you conduct your surveys, make them count and be actionable. Invest in norms that you can rely on when you are making comparisons.
An Insightlink consultant can help you choose which industry or combination of industries is best for you. If you want to discuss what norms option or survey services will best help you accomplish your goals - and cost-justify both your financial and time investment -- email us at information@insightlink.com or call 866-802-8095 today. Get a QUOTE FOR INSIGHTLINK SURVEY OPTIONS 
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