A Guide to Conducting an Employee Survey

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AN INTRODUCTION TO EMPLOYEE RESEARCH TECHNIQUES

Questionnaire Design

The design of the employee survey questionnaire can have as much influence over the response rate as the method of completion.

The elements of a good questionnaire are as follows:

Each question must directly relate to, and be measured against, the survey objectives,
It must be easy to complete and not attempt to "trick" employees,
It should take no longer than 20-30 minutes to complete,
It should include questions that employees can reasonably answer,
It should have similar questions grouped together,
It must only include questions that will provide relevant and actionable information to the organization,
It must strike the right balance between addressing the needs of employees and the needs of the organization,
It should include questions that allow comparison of results with other external organizations,
It must include questions that will allow employees to provide improvement ideas and suggestions in the form of verbatim comments.

As part of the questionnaire design process, it can be worthwhile to conduct focus groups and face-to-face interviews with employees and key survey stakeholders (i.e., managers with a real interest in using the survey results) in order to solicit their feedback on the subject matter and content that should be included in the questionnaire. At the start of each new project, Insightlink asks all clients to complete a short "Preliminary Considerations" form that is designed to highlight some of the key employee-related issues in the organization.

Table of Contents

Introduction

Research Benefits

Types of Employee Research

Deciding on Methodology

Satisfaction Surveys

Planning for Employee Surveys

Web vs. Paper Surveys

Questionnaire Design

Survey Completion

Analysis and Reporting

Action Planning

Prioritizing Actions

Formalizing Action Plans

Reviewing Action Plans

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